Privacy Policy
PRIVACY POLICY & PERSONAL DATA PROTECTION NOTICE
Skill Masters Academy PLT (SMA)
Effective Date: 14 August 2026
Skill Masters Academy PLT (“SMA”, “we”, “us” or “our”) respects the privacy of individuals and is committed to protecting the personal data entrusted to us.
This Privacy Policy / Personal Data Protection Notice explains how SMA collects, uses, processes, stores, discloses and protects personal data when you visit our website, register for our training programmes, make payments, contact us, or otherwise engage with our services.
This Notice is prepared with reference to the Personal Data Protection Act 2010 (Act 709) and applicable amendments, regulations, guidelines and requirements.
1. ABOUT SKILL MASTERS ACADEMY
Skill Masters Academy PLT is a professional corporate training and development provider offering training programmes and professional development solutions including, among others:
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Leadership and management development
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Soft skills and workplace effectiveness
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Technical and industrial training
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Digital transformation and artificial intelligence (AI)
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Data and automation
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ESG and sustainability
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ISO and compliance-related training
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Professional certification programmes
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Corporate learning and development programmes
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Seminars, workshops and related professional development services
Our website is:
2. PERSONAL DATA WE MAY COLLECT
Depending on how you interact with SMA, we may collect personal data including:
Identification Information
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Full name
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Identification or passport information where required
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Employee or participant identification details where applicable
Contact Information
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Email address
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Telephone/mobile number
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Mailing or correspondence address
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Company name
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Job title/designation
Training Information
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Training programme registered for
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Training date and venue
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Participant information
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Attendance records
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Training feedback
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Assessment or evaluation information where applicable
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Certificate information
Payment and Transaction Information
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Payment status
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Transaction reference
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Invoice and receipt information
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Billing information
Where payment is made through a third-party payment gateway or merchant provider, payment card details and other sensitive payment credentials may be collected and processed directly by the relevant payment service provider. SMA does not intend to retain complete payment card information unless required and lawfully permitted.
Technical Information
When you use our website, certain technical information may be collected automatically, such as:
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IP address
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Browser type
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Device information
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Operating system
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Website usage information
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Date and time of website access
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Pages visited
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Cookies and similar technologies
3. HOW WE COLLECT PERSONAL DATA
We may collect personal data through:
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Online registration forms
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Training registration forms
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Website enquiries
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Online payment and checkout processes
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Email correspondence
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Telephone or WhatsApp communication
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Training attendance and participation
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Feedback and evaluation forms
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Corporate client registration
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Direct communication with participants
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Other lawful business interactions
We generally collect personal data directly from you. In certain circumstances, personal data may be provided by your employer, organisation, authorised representative or another party acting on your behalf.
4. PURPOSES OF PROCESSING PERSONAL DATA
SMA may collect and process your personal data for purposes including:
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Processing training registrations;
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Confirming your participation in training programmes;
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Processing and administering payments;
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Issuing invoices, receipts and certificates;
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Communicating training schedules and programme information;
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Providing customer and participant support;
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Managing attendance and training records;
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Conducting training assessments and evaluations;
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Improving our training programmes and services;
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Responding to enquiries and requests;
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Managing our customer and business relationships;
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Complying with applicable legal, regulatory and contractual requirements;
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Supporting HRD Corp-related administration where applicable;
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Preventing fraud, misuse or unauthorised transactions;
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Maintaining business, accounting and administrative records;
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Sending service-related communications;
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Sending marketing communications where permitted and where appropriate consent has been obtained; and
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Any other purpose that is directly related to the purposes described above or otherwise permitted by applicable law.
5. MARKETING COMMUNICATIONS
Where permitted by applicable law, SMA may use your contact information to provide information about:
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Upcoming training programmes
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Workshops and seminars
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Professional certification programmes
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New courses
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Promotions
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Events
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Learning and development opportunities
You may request to stop receiving direct marketing communications from SMA at any time by contacting us or using the unsubscribe mechanism provided in the relevant communication.
6. DISCLOSURE OF PERSONAL DATA
SMA will not disclose personal data except where reasonably necessary for the purposes stated in this Notice or where permitted or required by applicable law.
Depending on the nature of the service, personal data may be disclosed to or processed by:
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Trainers and facilitators
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Training partners
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Professional certification partners
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Payment gateway or merchant service providers
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IT and website service providers
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Cloud or data hosting providers
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Accounting, auditing or professional advisers
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HRD Corp or relevant authorities where required
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Employers or sponsoring organisations where applicable
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Service providers acting on SMA’s instructions
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Government agencies, regulators or law enforcement authorities where legally required
Where third-party service providers process personal data on behalf of SMA, we will take reasonable steps to require appropriate protection and confidentiality of the information.
7. PAYMENT PROCESSING
For online purchases and registrations, payments may be processed through third-party payment gateways or merchant service providers.
SMA may receive information necessary to confirm and reconcile your transaction, such as:
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Transaction reference
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Payment status
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Amount paid
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Date and time of transaction
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Payment method
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Relevant billing information
Payment card credentials may be processed directly by the applicable payment service provider in accordance with its own privacy and security policies.
Customers should review the privacy and security policies of the relevant payment provider when completing a transaction.
8. COOKIES AND WEBSITE TECHNOLOGIES
Our website may use cookies and similar technologies to improve website functionality, understand website usage and enhance user experience.
Cookies may help us:
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Remember user preferences
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Understand website traffic
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Improve website performance
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Maintain website functionality
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Analyse user interactions
You may configure your browser to reject or restrict cookies. However, disabling certain cookies may affect the functionality of some parts of the website.
9. PERSONAL DATA SECURITY
SMA takes reasonable and appropriate steps to safeguard personal data against:
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Loss
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Misuse
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Unauthorised access
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Unauthorised disclosure
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Alteration
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Destruction
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Other unlawful or unauthorised processing
Security measures may include appropriate administrative, technical and organisational controls.
However, no method of transmission or electronic storage can be guaranteed to be completely secure. Therefore, while SMA takes reasonable measures to protect personal data, we cannot guarantee absolute security.
10. RETENTION OF PERSONAL DATA
SMA will retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including business, contractual, accounting, administrative, regulatory and legal requirements.
When personal data is no longer required, SMA will take reasonable steps to securely delete, destroy or anonymise it where appropriate.
11. ACCESS AND CORRECTION OF PERSONAL DATA
Subject to applicable law and reasonable verification requirements, you may request:
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Access to personal data held by SMA;
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Correction of inaccurate or incomplete personal data;
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Information about the purposes for which your personal data is processed.
Requests may be subject to applicable legal requirements, exceptions and reasonable administrative procedures.
12. WITHDRAWAL OF CONSENT
Where processing of your personal data is based on consent, you may withdraw your consent by contacting SMA.
Withdrawal of consent does not affect processing that has already been carried out lawfully before the withdrawal.
Please note that certain personal data may need to be retained where required for contractual, accounting, legal, regulatory or other legitimate purposes.
13. THIRD-PARTY WEBSITES
Our website may contain links to third-party websites, platforms or services.
SMA is not responsible for the privacy practices, content or security of third-party websites.
We encourage you to review the relevant privacy policies before submitting personal information to third parties.
14. CROSS-BORDER DATA PROCESSING
Some of our service providers, technology providers, payment providers, training partners or professional partners may operate outside Malaysia.
Where personal data is transferred or processed outside Malaysia, SMA will take reasonable steps to ensure that such processing is carried out in accordance with applicable data protection requirements.
15. CHILDREN’S PERSONAL DATA
SMA’s training programmes are primarily intended for adult participants and corporate customers.
If a programme is specifically intended for minors or requires the collection of a minor’s personal data, SMA may implement additional requirements and safeguards appropriate to the circumstances.
16. CHANGES TO THIS NOTICE
SMA may update this Privacy Policy / Personal Data Protection Notice from time to time to reflect:
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Changes to our services;
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Changes to technology;
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Changes to our business practices;
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Changes to applicable laws or regulatory requirements.
Any updated version will be published on our website with the relevant effective date.
17. CONTACT US
If you have any questions regarding this Privacy Policy / Personal Data Protection Notice, wish to exercise your applicable data protection rights, or have concerns about the processing of your personal data, please contact:
Skill Masters Academy PLT
Website: https://skillmaster.com.my/
Email: admin@skillmaster.com.my
Telephone: +60169278784
Registered/Business Address:
Unit 7C, No 566, Wisma Kah Motor, Mile 3 1/2 Jalan Ipoh, Kuala Lumpur, W.P
18. ACKNOWLEDGEMENT
By using our website, submitting your information, registering for our programmes or engaging with SMA, you acknowledge that you have been informed of the manner in which SMA may process your personal data as described in this Notice, subject to applicable law.
Last Updated: 14 August 2026