Art Of Business Storytelling

OVERVIEW

You may have the best ideas and possess the knowledge in executing your ideas but if you cannot present it effectively or get the necessary buy-in, achieving the outcome that you want becomes a real challenge. Storytelling is a powerful way to communicate your intentions and ideas to your target audience. They are great opportunities to transform the communication process from a passive perspective to a pro-active position. You can use storytelling to effectively persuade your audience to take a particular course of action, to convey information, to gain commitment or to provide a forum for discussion of ideas. Applying effective storytelling skills greatly enhance your ability to get the job done in an inspiring and impactful manner.

This unique 2-day, activity driven program teaches skills that boost personal productivity and relationship building through increased understanding and effective implementation of the storytelling process. By providing you with a rigorous training environment, your active participation in our program will enable you to apply and sustain your learning to a point of forming winning habits. You will have the ability to create the greatest positive impact when you are presenting your next story.

LEARNING PROCESS



Day 1:






Module 1: Overview





  • Introduction to storytelling

  • The 3Ps in storytelling

  • Styles in storytelling

  • People, places and things

  • Storytelling structures






Module 2: Set The Scene





  • Primers

  • Using hooks

  • Begin with the end in mind

  • Rhetorical questions and statements

  • Scripting






Module 3: Set The Stage





  • Transition to reality

  • Situation

  • Problem

  • Implication

  • Pausing






Module 4: State The Idea





  • Your solution

  • Unique propositions

  • Critical success factors

  • Putting SUCCESS in the mix

  • The Needs Pyramid


 






Day 2:






Module 5: Opportunities





  • Features

  • Advantages

  • Benefits

  • Matching needs with benefits

  • Persuasive language techniques






Module 6: Closing





  • Summarize and confirm

  • Question-fielding techniques

  • Principles of influence

  • Timeline

  • Call To Action (CTA)






Module 7: Presentation Flight 1





  • Live demonstration

  • The Hot Seat

  • Role of the audience

  • Art of feedback

  • Objective and subjective review






Module 8: Presentation Flight 2





  • Live demonstration

  • The Hot Seat

  • Role of the audience

  • Art of feedback

  • Objective and subjective review




APPLY COURSE

SKILL MASTERS ACADEMY formerly known as Chalk Talk Consultants Plt was founded in the year 2015 and incorporated in Malaysia.

Its Registered Office is situated at No. 2, Jalan Duku, Off Jalan Kasipillay, 3rd Mile Jalan Ipoh, 51200 W.P Kuala Lumpur, Malaysia.